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The signs were a prominent feature of the streets of London at this period. But here and in other large towns they became[..]

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The ancient Egyptians and Romans were known to use signs. In ancient Rome, signboards were usually made from stone or terracotta, and Greeks are known to have used signs also. Many Roman examples are preserved, among them the widely recognized bush to indicate a tavern, from which is derived the proverb “Good wine needs no […]

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Large towns where many practiced the same trade, and especially, as was often the case, where these congregated mainly in the same street, simple signs of a trade signs did not provide sufficient distinction. Thus a variety of devices came into existence; sometimes the trader used a rebus on his own name (e.g. two cocks […]

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The French enseigne indicates its essential connection with what is known in English as a flag, and in France, banners not infrequently took the place of signs or sign boards in the Middle Ages. Signs, however, are best known in the form of painted or carved advertisements for shops, inns, etc. They are one of […]

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Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy. A signage also means signs collectively or being considered as a group. The term signage is documented to have been popularized in 1975 to 1980. Signs are any kind […]

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